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Tech Creative Director


Reporters Without Borders - The First Speech
The Insight The loss of freedom is never obvious at first. The Idea A series of short films exposing the deceitful first speeches of...
Guy Magal
Dec 16, 20241 min read
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Vaseline - Transition Body Lotion
The Problem During the transgender transitioning process, hormonal imbalances can cause skin to experience up to three times more...
Guy Magal
Dec 12, 20241 min read
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Hornbach - The Square Meter
The Brand Strategy Hornbach, a German home improvement superstore, set out to prove that every square meter—no matter how small—deserves...
Guy Magal
Dec 12, 20241 min read
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Orange - Women's Football
The Problem People don’t get as excited about women’s football as they do about men’s football. The Insight With some clever editing, we...
Guy Magal
Dec 10, 20241 min read
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Johnnie Walker - Errata At 88
The Problem In 1982, Bossa Nova was famously introduced to the world at Carnegie Hall, heralded by its founding members – a group of...
Guy Magal
Dec 9, 20241 min read
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WhatsApp - We Are Ayenda
The Brief WhatsApp = Privacy The Idea We Are Ayenda  is a half-hour documentary that tells the extraordinary story of the Afghan Girls...
Guy Magal
Dec 8, 20241 min read
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Xbox - The Everyday Tactician
The Problem UK National League teams struggle to discover fresh talent to elevate their game. The Insight Football Manager players...
Guy Magal
Dec 5, 20241 min read
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Spotify - Spreadbeats
The Problem Media planners and advertisers predominantly perceive Spotify as an audio-only platform, which reflects in their media spend:...
Guy Magal
Dec 4, 20241 min read
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KPN - A Piece Of Me
The Problem Teens face a significant risk of online shaming, a harmful phenomenon that can lead to depression, isolation, and even...
Guy Magal
Dec 3, 20241 min read
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Heinz - It Has To Be Heinz
Heinz has won the Grand Prix in Creative Effectiveness at Cannes Lions 2024 for a five-year collection of work under the It has to be...
Guy Magal
Dec 2, 20241 min read
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Mastercard - Room for Everyone
The Problem The Russian invasion has displaced 1.5 million refugees to Poland, increasing the population by 4% and resulting in 10% of...
Guy Magal
Nov 21, 20241 min read
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Renault - Cars to Work
The Problem A vicious circle that creates a social exclusion of society's most fragile - no car, no job. No job, no loan. No loan, no...
Guy Magal
Nov 13, 20241 min read
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Philips - Better Than New
The Problem Each year, 10 million gifts end up discarded. The Insight What if we could make a difference by selling only refurbished...
Guy Magal
Nov 5, 20241 min read
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JCDecaux - Meet Marina Prieto
The Problem CMOs believe that OOH advertising is less effective in today’s digital age and, as a result, are investing less in it. The...
Guy Magal
Nov 5, 20241 min read
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Pop-Tarts - The First Edible Mascot
The Insight For years, the Super Bowl has been saturated with mascots from teams and brands, making this type of media feel overused and...
Guy Magal
Nov 4, 20241 min read
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DoorDash - DoorDash-All-The-Ads
The Insight DoorDash—your go-to for delivering anything—can even deliver every product advertised during the Super Bowl. The Idea Launch...
Guy Magal
Oct 27, 20241 min read
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