DoorDash - DoorDash-All-The-Ads

The Insight DoorDash—your go-to for delivering anything—can even deliver every product advertised during the Super Bowl.

The Idea Launch a Super Bowl ad featuring a hilariously long and complex promo code. The first person to enter it wins every product aired during the Super Bowl break.

The Execution A clever hijack of the Super Bowl's social buzz, redirecting attention to DoorDash's campaign. Result: A Titanium win at Cannes Lions.