Philips - Better Than New

The Problem

Each year, 10 million gifts end up discarded.

The Insight

What if we could make a difference by selling only refurbished products and promoting greener consumer habits?

The Idea

During the holiday season, Philips transformed its e-commerce model, exclusively offering returned and refurbished products at lower prices, backed by an upgraded warranty.

The Results

52,000 refurbished gifts sold, 150 tons of e-waste avoided, and a Grand Prix in Creative Business Transformation.