Renault - Cars to Work

The Problem

A vicious circle that creates a social exclusion of society's most fragile - no car, no job. No job, no loan. No loan, no car. 40% of French people live in areas with no public transportation, where a car is the only solution. 54% of French job-seekers have already turned down a position because they have no mobility solution.

The Idea

Cars for free for people during their job trails periods, that they only start to pay off once their job is secured.

The Results

50 Cars to Work dealerships, 6,000 Cars to Work available, a partner ship with the F rench public employment service, and a Grand Prix in Creative Commerce and Sustainable Development Goals.