i don't really know who i am,
but i can speak like any brand you want.
the plan was to become a spy.
instead, i found myself on the fast lane to a
gray lawyer's life.
luckily, i discovered a more interesting way to get inside people's heads.
creativity.
turns out it's the same job as espionage — read the room, find the truth, get in. these days i point it at tech brands — turning strategy into story, story into a prompt, and a prompt into something that actually ships.
i've worked both agency and brand side, so i know what it takes to sell an idea in the room, get it through the organization, and out into the world.
