on the inside
we're all the same.

// the brief

bamba is launching a special edition for international women's day — the same bamba, but with a baby girl on the packaging (instead of a baby boy). the brief is to come up with a creative launch idea without stepping into the gender minefield and the potential backlash that may arise from it.

// the insight

humans are like bamba — the outer packaging might change, but on the inside, we're all the same.

// the idea