case 11
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the reconnecting
family box.

a wine box that doubles as a smartphone safe. because the best family moments happen without a screen in sight.
// client teperberg winery · mccann
// year tbd
// role creative direction
// medium tbd
// brief

// the brief

teperberg's brand story is all about family. the teperberg winery has been passed down through the teperberg family for five generations — five generations of a family's love for wine. the brief was to come up with an idea for passover. the equation was simple: wine + family.

// the insight

wine is for family moments. and family moments are when we truly connect. without smartphones.

// the idea

the reconnecting family box — teperberg winery's unique wine box, which transforms into a smartphone 'safe', encouraging more family moments during gatherings.

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