case 03
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be the investor
you want to be

100 countries. 19 languages. 0 actors.
way before ai was mainstream.
// client etoro · eurosport
// year 2024
// role creative direction
// medium 40s / 30s / 20s / 6s / digital / performance / social
// brief

// the brief

in 2024, before ai film production became standard practice, etoro was already doing it at scale. the sponsorship film for the paris olympic games was written, storyboarded, directed, and narrated in collaboration with ltx studio and some of the most ambitious ai platforms available at the time. 100 countries. 19 languages. 0 actors. 0 locations. 0 flights on the company card. 0 piña coladas by a dubai rooftop pool.

// the insight

when you copy another investor, you don't just copy their trades. you absorb their thinking, their instincts, their strategy. for a moment, you become them.

// the idea

the investor with 100 faces. a story of one etoro user who transforms, one copy at a time, into every investor they follow — from every corner of the world.

// next case
04 — what's next?
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