originality
is overrated.

// the brief

etoro's innovative copytrader™ feature allows investors to copy other investors' portfolios.

// the insight

we are all copiers. we copy youtubers. we copy influencers. we've been copying since the day we were born. so, why not copy other investors? originality is overrated.

// the execution

a global 360° campaign, including videos, billboards, taxi ads, banners, and landing pages.